British Journal of Marketing Studies (BJMS)

EA Journals


Product Design Qualities and the Economic Trade Patterns of Investors in Nigerian Consumer Market (Review Completed - Accepted)

Design has become an extensive catchword that embraces all terms and business practices. It is pivotal in the growth or otherwise of global business practices. Elegance and meretricious finery are highlighted in both aesthetic and functional realms as utilitarian necessity. Besides, there is visible and incontestable eruption of affinity and propensity in Nigerians to buy durable designs but the economy of the nation and by extension, the individuals leaves much to be desired. Huge investments on varieties of product designs for local consumption in Nigeria dwindled on daily basis because of low living incomes and domestic earnings. The proliferation and infiltration of fake products for Nigerian consumer market was necessitated by a great deal of enthusiasm in the purchase of cheap but attractive designs of low quality. Product design is generally judged by their characteristic contents and the sensation of packaging. There is the exigent need to cut corners with poverty in the acquisition of life-supporting products such as building materials, automobile spare parts, electrical-electronics, textiles and clothing products, foot wears, etc. This study argues that every mention of design emerges with new proficiencies and specialties essential for production, consumption as well as the ordering of principles that constantly propel interests in acquisition. The study also looks into the Nigerian economic capacity to acquire quality products with a view to reviewing the investors’ practices. The reasons enumerated above provide answers to why Nigeria is readily a dumping ground for sub-standard designs in recent time. Survey method was used to carry out the study. The instrument used was questionnaire in which responses were elicited from local investors who purposively formed the sample size. Findings arising from this study showed that design products from some Asian countries top the list of consumer favourites. Although, consumer and professional product designers are collaborating in their fields to give integrity and essential marketability to make designs usable, findings revealed that only very little of original goods exist side by side with sub-standard products that flood everywhere in the country. There are pockets of sharp practices and there exists greater suspicion for a Memorandum of Understanding between the Nigerian investors and their foreign business partners on relaxation of qualitative materials for the production of sub-standard designs which the impoverished majority could afford in the Nigerian market. The paper concludes that the wide-ranging influx of sub-standard designs into Nigeria often reveal hidden attitudes of the investors, their foreign partners and the end-users.

Keywords: Dumping ground, Economy, Integrity, Investors, Poverty, Sub-standard

Investors Behaviour towards Green Marketing (Environmental Friendly) Activities of Firms in Pakistan (Published)

This paper aims to find that whether investors’ demographics have an impact on their investment preferences? Also whether Pakistani investor’s green marketing preferences have an impact on their company related preferences. Factor Analysis, AHP, ANOVA and Regression analysis are applied. The findings suggest that Green marketing practices are becoming one of the most important parts of businesses all over the world. Same is the case with businesses in Pakistan. Like all other practices, green marketing practices also need to incur cost to be performed. Thus companies have to justify these costs with its returns. One of the major groups of stakeholders’ is the investors of company, whose primary focus is upon the financial gains and losses of business. In most of the countries, investors are optimistic about green marketing practices and they respond positively for such practices. Results show that investors’ investment preferences vary with their varying demographics. Green marketing concerns become more important when they become more educated and when they grow old. It is also found that investors who prefer green concerns not only prefer firm’s image and its environmental performance but they also give importance to the financial performance of the company. Pakistani investors are dedicated towards their environment and they prefer to invest in those companies that are environmental friendly.

Keywords: Company Related Preferences, Demographics, Green Marketing, Investors

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