British Journal of Marketing Studies (BJMS)

EA Journals

handicraft

AN ECONOMIC ANALYSIS OF JAMMU AND KASHMIR HANDICRAFT EXPORTS AND ITS MARKETING (Published)

Being labour intensive and ecofriendly, the handicrafts industry occupies an important place in our economy. The handicraft products of the state have won the worldwide acclaim for their exquisite designs, craftsmanship and functional utility. Handicraft sector has a tremendous potential for foreign exchange earnings and creating more employment opportunities in the state. It requires promotion of handicraft goods of national/international levels. Holding national, international trade fairs, buyer-seller meets, and interface with the overseas markets will help in this behalf.

Keywords: exchange earnings, handicraft, markets

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