British Journal of Marketing Studies (BJMS)

EA Journals

Financial Performance

Ethical Marketing Practice: A Foundational and Fundamental Virtue for Corporate Reputation/Financial Performance (Published)

The social and economic justification for the existence and survival of a business corporate entity is its ability to satisfy its customers through its products and services. A company meets its basic responsibility to society through its products and ethical marketing practices. A company cannot successfully sell low quality products, coupled with other sharp and corrupt practices over the long run. The dignity of the marketer must be sustained and maintained. The minimum standard, culture and value system acceptable to the public must be projected. This study is on ethical marketing practice, as a fundamental and foundational virtue for corporate reputation and financial performance. Eight pharmaceutical companies from Edo and Delta States were sampled, using a sample size of 245 staff. The multiple regression statistical technique was used to determine the extent to which standard products and services, honesty and integrity, fair prices and truthful advert predicts financial performance in a business organisation.

Keywords: Corporate Reputation, Culture, Ethical Marketing Practice, Financial Performance, Profiteering, Value System

The Influence of Foreign Exchange Rate Fluctuations on the Financial Performance of Commercial Banks Listed At the Nairobi Securities Exchange (Published)

A foreign exchange rate is the price at which one currency may be converted into another. An exchange rate is an important aspect in a nation’s international trade, balance of payments and overall economic performance. This paper is based on a study that sought to understand the relationship and effects of foreign exchange liberalization on financial performance of commercial banks listed in Kenya’s Nairobi Securities Exchange. The study used a time series correlation research design with the target population being all commercial banks that are listed in the Nairobi Securities Exchange between 2006 and 2013. Data was sourced from the Central Bank of Kenya and published yearly accounts of listed banks. The study used multivariate Linear Regressions to establish the relationship between foreign exchange rate fluctuations, inflation rates, interest rates and bank performance indicators. Pearson product moment correlation (r) was applied to establish the relationship between the variables. The study found that there existed a strong positive relationship between foreign exchange rates and financial performance indicators. The positive relationship between exchange rate and financial performance may reflect how fluctuating and volatile exchange rate may have contributed to the growth of profitability of banks. The study recommends that the Government should put up more measures to increase the country’s exports.

Keywords: Commercial Banks, Financial Performance, Foreign Exchange Rate Fluctuations, Nairobi Securities Exchange


This study examined the effect of absenteeism on corporate performance. Cadbury Nigeria Plc, Ikeja was used for the case study. The descriptive survey method of research was used and primary data were collected by the used of questionnaire. The primary data collected were processed by the use of statistical package for social sciences (SPSS). Multiple Regression statistical method was used to analyse and test the research hypotheses at 0.05 level of significance. The findings of study showed that there was a significant relationship between Absenteeism and corporate performance. The F test carried out for the model revealed that ρ< 0.05 which means the model is statistically significant. Based on the findings, it was recommended that organizations should identify the causes of workers absenteeism and seek means of reducing it, avoid regular hiring and firing of staff, discourage workers from taking irrelevant excuses to be absent from work by ensuring that workers are paid based on the hourly rate system and ensure that staff are motivated by paying them commensurate wage rate that will encourage them to remain on the job and improve their performance.

Keywords: Absenteeism, Cadbury, Corporate performance, Financial Performance


This study examines the effect of emotional intelligence on financial performance of commercial banks in Ghana from the perspective of the mediation role of relationship marketing, service quality and customer satisfaction. It goes further to indicate the relative impacts of these mediating variables on financial performance. A complete picture of the monetary effects of investing in the enhancement of employees’ emotional intelligence is hence the core of this paper. The study is a descriptive quantitative study in which a sample of 220 each of service providers and customers in 20 commercial banks in Ghana are used. Pearson’s correlation test, partial correlation test and ordinary least squares regression analysis were used to analyse data. According to findings, emotional intelligence positively relates to relationship marketing (r = .804, p = .000), service quality (r = .601, p = .000), customer satisfaction (r = .426, p = .000) and financial performance (r = .734, p = .000). Emotional intelligence also significantly predicts relationship marketing, service quality, customer satisfaction and financial performance by contributing 64.7%, 63.2%, 23.2% and 32% of the variance respectively. It is made evident that relationship marketing provides the most dominant mediation in the relationship between emotional intelligence and financial performance in the face of service quality and customer satisfaction. Commercial banks are therefore encouraged to deploy resources towards equipping their service providers with emotional intelligence

Keywords: Banks’, Customer Satisfaction, Emotional Intelligence, Financial Performance, Relationship Marketing, Service Quality, service providers

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