Corporate Reputatıon and Crısıs Management in Socıal Medıa: The Patıswıss Case Study (Published)
The present study has taken the case analysis of Patiswiss, a leading brand that was faced a major crisis, to understand the influence of social media on corporate reputation and crisis management. More precisely, this research work is going to delve into how public perception and the overall reputation were affected during the crisis concerning social media platforms. The study adopts a qualitative approach, analyzing social media reactions, media coverage, and the company’s crisis response strategies. Key findings reveal that Patiswiss’s initial response was inadequate, leading to a rapid spread of negative sentiment across social media, which further exacerbated the crisis. This analysis brings out the critical aspects of timely and transparent communication in crises management and brand reputation retention within a digital world. Comparisons to similar cases within other companies provide additional insights into effective crisis management strategies. The research deepens the knowledge of the dynamic interplay among social media and corporate crisis management, providing valuable lessons on how businesses should maintain reputation in light of the challenges brought to them by the digital environment.
Keywords: Corporate Reputation, Crisis Management, Social media, brand perception, digital communication
Ethical Marketing Practice: A Foundational and Fundamental Virtue for Corporate Reputation/Financial Performance (Published)
The social and economic justification for the existence and survival of a business corporate entity is its ability to satisfy its customers through its products and services. A company meets its basic responsibility to society through its products and ethical marketing practices. A company cannot successfully sell low quality products, coupled with other sharp and corrupt practices over the long run. The dignity of the marketer must be sustained and maintained. The minimum standard, culture and value system acceptable to the public must be projected. This study is on ethical marketing practice, as a fundamental and foundational virtue for corporate reputation and financial performance. Eight pharmaceutical companies from Edo and Delta States were sampled, using a sample size of 245 staff. The multiple regression statistical technique was used to determine the extent to which standard products and services, honesty and integrity, fair prices and truthful advert predicts financial performance in a business organisation.
Keywords: Corporate Reputation, Culture, Ethical Marketing Practice, Financial Performance, Profiteering, Value System