British Journal of Marketing Studies (BJMS)

EA Journals

Chinese Internet Literature; Culture Identity; Hofstede

Cross-Cultural Operation of Chinese Internet Literature: Culture Identity Influence Consumer Behaviour (Published)

This study reaches in the multinational market environment how Chinese Internet literature companies could successfully join the Global Market. Which could be how Chinese firms sell IP of novels into cross culture market successfully? Based on the different culture background, Chinese web based writers should make sense Cultural diversities in International Business. So that the creative stories could make an accurate framework before writers create the stories. Finally, the stories could be consumed by different culture background readers. This study uses Quantitative way to explore the current situation of international market, and foreign consumer behaviour to make sense of the characteristic of target consumer group of Chinese Internet Literature company. According to culture identity and consumer motivation analysing the consumer behaviour in international market and finding the acculturate strategies for Chinese Internet Literature Companies to manage the IP of Internet Literature into the market. Finally, this research could gain the knowledge for the future different quantitative research in Chinese internet literature field.

Keywords: Chinese Internet Literature; Culture Identity; Hofstede

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