Analysis of Corporate Strategic Marketing Functions for Sustainable Water Resources Management: A Case of Water Resources Commission, Ghana (Published)
Water resource management has been a bane to most nations globally, and Ghana is no exception. However, the case of Ghana is exacerbated to the extent that the few rivers in the nation which supply raw water to users for treatment and then serve homes and offices are seriously being threatened through pollution, and subsequently, destruction. Most rivers in Ghana are not pleasant to the eye, due to the turbid nature of the resource. ‘Galamseyers’, fishing folks and sand winners have been destroying the water resource of Ghana; their activities should be curtailed immediately to protect the commodity. As the saying goes, water is life and once it is destroyed the implications are disastrous, as diseases and death of the populace are the outcome. The Water Resources Commission (WRC) is well positioned by the government of Ghana, according to the Act 522, to make sure the resource is not destroyed, but protected for use by all. Every support needed to fight the destruction currently going on in the river bodies should be mobilized to nib in the bud the activities of the ‘galamseyers’, to protect the resource for future generations. Globally, the environment has been affected through human destructive activities and the climate change being observed currently globally, is a testimony for all to see. COP26, the UN Climate Change Conference held at Glasgow, 2021, issued a final declaration to keep alive the ambition of curtailing global temperature increases to not go beyond 1.5oC by 2100. Governments should therefore, do well to help protect the environment, including rivers and make life comfortable for all.
Keywords: Environment, Management, Water resource, human life, pollution and sustainability., rivers, ‘galamsey’