The aim of this study was to investigate the preferred crises management strategies among lecturers in tertiary institutions in Cross River State, Nigeria. The population of the study was one thousand two hundred and forty two (1,242) lecturers. The total sample used for the study was five hundred respondents who were drawn through stratified random sampling from four institutions of higher learning in Cross River State. The instrument used for the data collection was the researcher’s developed Preferred Crisis Management Strategies Questionnaire (P.C.M.S.Q). It has two sections, A and B. Section A contained the personal data while B contained four point Likert scale type, made up of sixteen (16) items. The data collected from the samples were subjected to statistical analysis using the population and independent t-test. To accomplish the study objective, two hypotheses were formulated to guide the study. The following findings emerged; the preference for force crisis management strategy by lecturers was significantly low in tertiary institutions in Cross River State. Sex does not influence lecturers’ preference for dialogue as a crisis management strategy. Based on these findings, the following recommendations were made. The government should adequately fund education, and the schools should devise local sources of generating funds while well-meaning individuals and companies should assist, dialogue should be adopted as evidenced in the study.
Keywords: Lecturer, Management, Preferred, Strategies., Tertiary Institutions, crises
