International Journal of Small Business and Entrepreneurship Research (IJSBER)

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Achieving Competitive Advantage through Bricolage: A Small Business Perspective


The entrepreneurial bricolage theory has been connected to a wide range of organizational phenomena, including innovation, firm performance, social entrepreneurship and opportunity identification. Regrettably research in this area is yet to significantly heighten our understanding of its connection to competitive advantage, which has been touted as the ultimate goal of any strategic business. Anchored on the real options theory, we reversed this trend by looking at the impact of entrepreneurial bricolage on competitive advantage and the mediating role of resource orchestration capability in the relationship. Based on a survey data administered to 413 small business enterprises (SBES), structural equation modeling was used to analyze the results. Results show that entrepreneurial bricolage was significantly related to competitive advantage. Resource orchestration capability mediated partially the relationship between entrepreneurial bricolage and competitive advantage. A novel finding this study documents resource orchestration capability and entrepreneurial bricolage as antecedents of competitive advantage, which has been missing in prior literature. The study concludes with theoretical and managerial implications and also proffer future research direction.   

Keywords: Competitive Advantage, SBES, entrepreneurial bricolage, real options theory, resource orchestration capability

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