International Journal of Small Business and Entrepreneurship Research (IJSBER)

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Indonesian Global Expansion – Case Study


This research is conducted as a business case for the management of a US firm that is the leader in athletic footwear and wants to expand overseas thinking that the international segments would love its products. Additionally, the objectives of the expansion also include lowering the manufacturing costs currently being experienced in the United States. An argument for this move is created based on a careful analysis of cultural implications and the implications of global management.


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Print ISSN: 2053-5821
Online ISSN: 2053-583X

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