Determination of Micro, Small and Medium Enterprises (MSMEs) Development Strategy Based on SWOT Analysis in Strategy Management (Published)
This research aims to elucidate and comprehend the strategies employed by Micro, Small, and Medium Enterprises (MSMEs) in their business development based on SWOT analysis in Strategic Management. The research is conducted using an interpretative and phenomenological approach. Data collection techniques involve interviews and documentation. The research findings indicate that the application of SWOT analysis in business development can be utilized to formulate marketing strategies, thereby increasing sales and fostering business growth in both the present and the future. Furthermore, the use of social media in the marketing process enables the product to gain recognition among a broader audience, leading to an expanded market share. The implemented SWOT matrix has generated alternative strategies such as SO, WO, ST, and WT, which can be implemented within the Company to address weaknesses, leverage external opportunities, and capitalize on the Company’s strengths to mitigate or counter the impact of external threats.
Keywords: MSMEs., SWOT analysis, Strategy, development strategy
KNOWLEDGE SHARING AS A CATALYST FOR ENHANCED PERFORMANCE IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN MIGORI COUNTY, KENYA (Published)
In the last decade the role of knowledge sharing in business organizations has been emphasized by practitioners, academics and entrepreneurs. Ironically, most of these studies have focused on large organizations, yet others have predominantly focused on secondary literature of past studies for their findings. In addition, some studies have focused on particular aspects like tacit knowledge or explicit knowledge without giving a clue on the relationship to performance using both. This study sought to find out the effect of knowledge sharing on organizational performance with particular reference to MSMEs, thereby filling the gap on small organizations. The study was also empirical and addressed both tacit and explicit forms of knowledge. The study was conducted by cross sectional survey, data being collected using questionnaire and structured interview responses from a sample of 46 owner and 110 employed managers of Micro, Small and Medium Enterprises randomly selected from the accessible population using stratified random sampling technique. Findings revealed that knowledge sharing indeed had a significantly positive effect on Micro, Small and Medium Enterprises in Migori County, Kenya. The study recommends that Micro, Small and Medium Enterprises be encouraged to facilitate implementation of knowledge sharing so as to realize significant improvements in their performance
Keywords: Knowledge Sharing, MSMEs., Organizational Performance