A research on Makassar Industrial Area (Kawasan Industri Makasar or KIMA), South Sulawesi, Indonesia has been done for the following aims: 1) to assess risks of manual handling work with the suitability of work organization; and 2) to analyze strategies of workforce management based on the risk assessment of manual handling work that corresponds to work organization. The research applies Risk Assessment and SWOT four quadrants design. The results of the design show that: (1) more than half of the workforces do not experience risk of manual handling work with the suitability of work organization, and (2) industry supervisors should apply growth strategies, as has been proved and suggested by the result analysis based on the research data. This growth strategy corresponds to the strength of risk possessed and the magnitude of opportunities of risk reduction available, where the supervisors endeavor to enlarge industry by taking advantage the stregnth of manual handling work with the suitability of work organization, the risk of which has been successfully assessed to maximally exploit greater opportunities of manual handling work.
Keywords: And Growth Strategies, Not At Risk, Work organization
