This study examines the Influence of Yiaga Africa vote buying media campaign on the attitude of voters in Enugu state. The objectives include; to ascertain the Enugu state level of awareness about Yiaga Africa vote buying media campaign; to determine the extent Yiaga Africa vote buying media campaign influences the attitude of voters in Enugu state; to determine the extent Yiaga Africa vote buying media campaign influences the behavior of voters in Enugu state, and to evaluate the challenges militating against Yiaga’s campaign against vote buying in Enugu state. The research design used for this study is the Descriptive survey method. The population of the study is 1450000, the sample size of 400 was determined using the Taro yamane formula while the sampling technique used is the Random Sampling Technique. Findings from the study reveals that Yiaga Africa votes buying media campaign influenced the attitude of voters in Enugu state and the campaign influenced the behavior of voters in Enugu state to a large extent it was also found that the challenges affecting the acceptance of Yiaga Africa campaigns against Vote buying is poverty and the attitude of politicians. The researchers recommended that there should be an introduction of electronic voting system which could potentially reduce the act of votes buying and selling in elections. It was also recommended that Nigerian government should create employment opportunities and reduce the level of poverty that makes people susceptible to criminal, financial and material inducement. More so, Yiaga Africa needs to intensify voter education and enlightenment campaigns on the negative implications of vote trading. In conclusion, Yiaga Africa should create awareness on the incidence of vote buying so that electoral fraud and manipulation of voters will reduce.
Keywords: Africa, Enugu State, Yiaga, attitude of voters, media campaign, vote buying
