The scope of this paper is to investigate the role of visual communication as one of the main factors in order to promote destinations of Greek Tourism Industry and to influence perspective tourists. The paper aims at recording tourism demand trends and the profile the modern tourist, analyzing the use of print and electronic media, with particular emphasis on the Internet, as well as, to focus on the tourism offer, attempting to outline the specific actions used by the tourism businesses in order to communicate with potential tourists/customers. The results and conclusions of both the primary and secondary survey demonstrate the contribution of Visual Communication in tourism and the need to redefine the relationships and the ways of communication between tourism businesses and tourists, according to new requirements in the evolutionary process of the Greek tourism industry
Keywords: Consumer Behaviour, Information and Communications Technologies, Internet, Tourism, Virtual Reality, Visual Communication, e-Tourism
