Library Marketing Indicators on Students’ Patronage of Information Services in Federal Universities in South-South Nigeria (Published)
This study was conducted to investigate the effect of library marketing indicators on students’ patronage of information services in federal universities in South-South Nigeria. Ex-post facto research design was used for the study. The population of the study was all the 31273 registered undergraduate library users in federal universities library in the 2021/2022 academic session. Multi-stage sampling procedure was used to select a sample of 790 students for the study. A researcher developed questionnaire named “Library Marketing Indicators and Students’ Patronage of Information Services Questionnaire” was used in collecting data for the study. The instrument was face validated by three experts. Cronbach Alpha was used to determine the reliability of the instrument and a coefficient of .82 was obtained. Mean was used to answer the research questions while independent t-test was used to test the hypotheses of the study. The findings of the study indicated that there is significant influence of library marketing indicators on students’ patronage of information services in federal universities in South-South Nigeria. It was recommended among others that librarians need to acquire marketing skills that will enable them effectively brand their libraries and the information services the library offers as this marketing strategy influences students’ patronage of information services.
Citation: Obi H.E. (2023) Library Marketing Indicators on Students’ Patronage of Information Services in Federal Universities in South-South Nigeria, International Journal of Library and Information Science Studies, Vol.9, No.1, pp.1-11
Keywords: Federal Universities, Nigeria, South-South, information services, library marketing indicators, students’ patronage
Gender Influence on the Use of Information and Communication Technology by Lecturers in Library Schools in South-East and South-South Zones of Nigeria (Published)
The general purpose of the study is to determine the gender influence on the use of Information and Communication Technology (ICT) by lecturers in library schools in South-East and South-South Zones of Nigeria. The study covers the entire population of 162 lecturers in library schools in South-East and South-South zones of Nigeria. 145 copies of the questionnaire were completed and returned for analysis representing 89.5%. The result of the finding shows that both male and female lecturers use ICT. This is evident to the fact that lecturers whose gender makes them appreciate the use of ICT had mean value of 3.0. The study recommends that seminars and workshops on ICT should be organized for lecturers. This will help to expose them to the potentials which ICT offers in the field of academic, and through this way arouse their interest more towards the use of ICT. Again lecturers with negative attitudes to ICT because of gender barrier should be encouraged through ICT training programme. This will make such lecturers to develop positive attitudes towards ICT and use it for their academic activities.
Keywords: Nigeria, South-East, South-South, gender influence information and communication technology, lecturers’ library schools, zones