Academic libraries have a mandate of enhancing teaching and research missions of their parent institutions through provision of library services. The emergence of modern information and communication technologies (ICTs) has revolutionized functions and services of libraries all over the world. Technological developments have affected not only the format and sources of the information libraries use to provide reference services, but also where we provide references services. Libraries and their resources have partially moved to the virtual world of the internet. As a result, library patrons can access resources from outside of the physical library. This paper shares findings of a study which identified the different information literacy methods and channels through which information literacy was used to create awareness of library services at Moi University, Kenya. The study was conducted through case study design. The target population comprised 32 library staff and 10,470 students. A sample of 457 respondents was selected breaking down to 425 students and 32 library staff. Probability and non-probability sampling adopted for the sample selection. Data collection methods consisted of questionnaires and interviews. This study used a mixed approach method where Quantitative data were analyzed by use of descriptive statistics and presented in tables while qualitative data were analyzed thematically. The findings indicate that library users are aware of the library services available and its access has been made possible through knowledge of internet skills gained from lectures given, handbooks and Bibliographic aid. Social networking (Facebook, Twitter, Blogs and online videos) are some of the effective channels that were identified. It is recommended that academic librarians provide more instruction to students and faculty who seek information. That students should be guided always through the borrowing procedures and issuance of copies of the library guide be improved.
Keywords: Information Technology, Information literacy, Internet, Library Services