International Journal of International Relations, Media and Mass Communication Studies (IJIRMMCS)

The Role of Public Relations in Local Government Communication in South-South Nigeria

Abstract

This study examined the role of public relations in the communication of selected local government councils in the South-South Nigeria. Local government as the third tier of government in a federal system of government closes the communication gap between government and the grassroots people. The participation of the local government in the communication process to connect the grassroots people to government is highly imperative. But more important is the role of public relations in the communication interface. With a survey of 250 respondents, it was discovered that there were extremely low public relations activities, inadequate public relations tools and failure to use it at some of the local government councils. The study recommends that grassroots politicians should be encouraged to promote efficient public relations interface at the local government level with the support of public relations professionals to connect government activities to the grassroots.

Keywords: Federalism, Local Government, Public Relations, South-South, grassroots

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

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Email ID: editor.ijirmmcs@ea-journals.org
Impact Factor: 8.02
Print ISSN: 2059-1845
Online ISSN: 2059-1853
DOI: https://doi.org/10.37745/ijirmmcs.15

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