International Journal of International Relations, Media and Mass Communication Studies (IJIRMMCS)

EA Journals

Public Perception of Digital Switchover of Television Broadcasting in Delta State

Abstract

The study examines public perception of the level of digital switch over in both public and private television broadcasting in Delta State. The researcher used survey research method to determine the sample size of 400 through the appropriate statistical method to represent the population of the study. Survey research method was employed in the collection of data because it was easier to seek people’s opinion using questionnaire. Data gathered from the study were analyzed and interpreted using simple percentage and tables. Findings from the research show that digitization will help improve accessibility, sharp picture quality, good and efficient programming. This research has revealed that not all broadcast stations in Delta State are not fully digitized; this is because of some constraints that militate against the media house such as lack of adequate funds to run the broadcast station properly. Privately owned media stations in Delta State whose major problems are lack of adequate funds/ finance according to findings, should be provided with adequate funds through the Federal annual budget allocation. Government should provide the broadcast station its full monthly subvention to fully operate maximally like other mass media organizations, because of the essential services it renders to the public.

Keywords: : digitalization, Broadcasting, binary language, public perception, switch over

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

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Email ID: editor.ijirmmcs@ea-journals.org
Impact Factor: 8.02
Print ISSN: 2059-1845
Online ISSN: 2059-1853
DOI: https://doi.org/10.37745/ijirmmcs.15

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