The aim of this study was to find out the predictive value of socioeconomic characteristics of artisans, such as, age, education and work experience in mobile phone usage and gratification with a view to providing an empirical guide for stakeholders in the industry. The descriptive design in form of an ex post-facto approach was used. A total of 200 participants were purposively selected from various groups of automobile artisans including mechanics, rewire, battery chargers, panel beaters and painters operating in Ogun state. Findings revealed significant composite contribution of the three variables to the prediction of mobile phone usage and gratification among artisans. However, only age independently predicted mobile phone usage and gratification among artisans while education and work experience did not. Therefore, it was recommended that artisans of varying ages should be encouraged to use mobile phones in order to boost their trades in the state.
Keywords: Age, Artisans, Education, Work Experience and Mobile Phone
