Adapting Social Media Use for Lecturer-Student Communication in A Post Covid-19 Era in Nigeria (Published)
This study was conducted to x-ray the possibility of adapting social media for lecturer-student communication in a post-covid-19 era in Nigeria. The researchers anchored this study on the Technological Acceptance Model. This study adopted the online survey method. At the end of the data collection, students and lecturers of twelve (12) tertiary institutions in the country participated in the study; however, there were more students (85%) in the sampled population than lecturers (15%). The study established statistically using the chi-square test of independence that at a significant level of 0.05, students and lecturers of the sampled Nigerian tertiary institutions significantly used social media platforms for lecturers-students’ communication, with WhatsApp ranking the most used platform; also, social media platforms were significantly easy to use and valuable for lecturer-student communication in sampled Nigerian tertiary institutions. However, the use of social media significantly affected lecturer-student communication in sampled Nigerian tertiary institutions in a negative way by creating room for familiarity, which had tendencies to breed contempt. The researchers recommended that lecturers and students be cautious and polite when communicating using social media platforms. Students, most significantly, were employed not to misplace the use of social media in communication for informality.
Citation: Olannye-Okonofua D., and and Oji M. (2023) Adapting Social Media Use for Lecturer-Student Communication in A Post Covid-19 Era in Nigeria, International Journal of International Relations, Media and Mass Communication Studies, Vol.9, No.1, pp.1-22
Keywords: COVID-19, Lecturer, Social media, Student, Tertiary, communication