Role of Public Relations in Profit and Non- Profit Organisation in Delta State (Published)
This paper examined the role of public relations in both profit and non-profit organizations in Delta State. In executing this paper descriptive survey design was used in this investigation. The study population is eight hundred and sixteen (816) public relations officers from some selected profit organization and two hundred and eight-five (285) public relations officers from some selected non-profit organization, which make it a total of one thousand, one hundred and one (1101) public relation officers from profit and non-profit organizations in Delta State. The technique used for this study is a simple random sampling technique. The sample size for the study was one hundred and eleven (111) public relations officers. The questionnaire was used as the instrument for collecting data. The statistics used for this study were mean ( ). Findings showed that public relations is crucial in profit and non-profit organizations. Findings also show that strategic communication is required for promoting profit and non-profit organizations. Findings show that some challenges facing public relations strategies that drive business outcomes include difficulty building and maintaining relationships with key stakeholders, limited understanding of public relations among stakeholders, difficulty in measuring the effectiveness of PR efforts and limited access to government information and resources. Based on findings, this paper recommended that public relations officers attend workshops, webinars, and conferences to stay informed about the latest public relations and communications developments. Organizations should provide training and resources for public relations professionals to enhance their skills and stay current with industry developments.
Keywords: Public Relations, Reputation, conferences, digital PR, non-profit organizations, profit organization, webinar
Image Restoration Theory: Analysis of Polish Deputy Prime Minister’s Tweets in Response to Postponed Polish Presidential Election In 2020 (Published)
Following Covid-19 pandemic emergence in 2020, Polish presidential election was about to be either postponed and rescheduled to the latter date or organized remotely via postal voting. At that time, the Deputy Prime Minister of Poland and Minister for State Assets, Jacek Sasin, has famously decided to allocate 70 mln PLN in order to move forward with organizing the election on the initial date of 10th of May 2020, which in the end, did not take place. The incident was widely covered across the Polish press, social media and news. Minister Jacek Sasin has become the subject of public outcry, online mockery, critical comments from the opposition politicians, derogatory press coverage, however has retained his political functions. The study objective is to analyse the image repair strategies that Minister Sasin has adapted in his tweets, and to assess the effectiveness of these strategies. The study revealed that Minister Sasin has used the following image repair strategies: evasion of responsibility, reducing offensiveness and denial. The effectiveness of employed strategies were assessed as unsuccessful. More research is needed towards assessing image repair strategies on the Polish political scene.
Keywords: Crisis, Reputation, Twitter, image repair theory