Substantiating Public Relations Contributions to Organizational Success in Nigeria’s Bankcing Sector (Published)
This paper attempts to substantiate the contributions of public relations in Nigeria’s banking sector. This is against the backdrop of a seeming neglect for the profession. In gathering data for the work, the survey method was complemented with in-depth interviews. The study found that banks generate a public relations philosophy, that public relations makes important contribution to the success of the banking sector and also that a good reputation positively affects an organization’s (including banks) positive performance. It is therefore recommended among others that banks in Nigeria should elevate the status of their PR departments and better appreciate them while the PR executives should have a multi-disciplinary training that makes them competent in business administration and others.
Keywords: Banking Sector, Organizational Success, Public Relations
Substantiating Public Relations Contributions to Organizational Success in Nigeria’s Banking Sector (Published)
This paper attempts to substantiate the contributions of public relations in Nigeria’s banking sector. This is against the backdrop of a seeming neglect for the profession. In gathering data for the work, the survey method was complemented with in-depth interviews. The study found that banks generate a public relations philosophy, that public relations makes important contribution to the success of the banking sector and also that a good reputation positively affects an organization’s (including banks) positive performance. It is therefore recommended among others that banks in Nigeria should elevate the status of their PR departments and better appreciate them while the PR executives should have a multi-disciplinary training that makes them competent in business administration and others.
Keywords: Banking, Nigeria, Organizational Success, Public Relations
An Analysis of Speech Communication Skills Strategies for Effective Public Relations Management for Organizational Growth in Nigeria (Published)
The papers stands to advocates that effective knowledge of speech communication is necessary in discharge of public relations functions or duties, and is very vital for a public relations practitioner to be conversant with the principles of effective speech communication skills and strategies, as its job is based on establishing mutual line of communication between the organization and its publics for organizational growth and national development. The paper also poses that the key to successful employer and employees relation `is based on adequate information which can only be achieved through public relations effective two-way communication for harmonious existence and mutual understanding. Furthermore, it employs purposive sampling technique, and structured interview guide as a research instrument to elicit information from 65 final students of Public Relations and Advertising in Babcock University. The finding authenticates that effective communication is an anchor for any organizational harmony and development. And recommended that all sphere of life require effective communication to exist, survive and to grow.
Keywords: Effective, Management, Public Relations, Strategies., communication