This study examined and verified the interest of consumers on Tilapia consumption in makurdi metropolis Benue state. 50 structured questionnaires were used by random sampling techniques to collect Data from respondents. Statistical analysis was carried out using frequency distribution and statistical packages for social sciences (SPSS) the study reveals high consumers preference for Tilapia consumption, it was observed that family size and educational level have a significant positive effect on consumption of Tilapia. The result also revealed significantly high (p<0.05) tilapia consumption among married (60%) and students (48%). Family size of 6-10 accounted for 26% while 1-5 made up 18% consumption levels respectively. Fourteen percent (14%) of the study shows that tilapia consumption is high in Makurdi and can contribute to the economic growth of Benue state and Nigeria at large. Therefore, fish farmers should engage themselves in production of tilapia for improved wellbeing and overall benefits of farmers, marketers and the nation.
Keywords: Consumer preference, Consumption, Survey, Tilapia
