The study aims to identify the effect of the cold call strategy in raising the motivation of students in the basic stage in Jordan to learn science. To achieve the objectives of the study, the researcher followed the analytical descriptive approach in terms of applying the study tool and data collection and analysis. Of the Jerash Educational Directorate, while the sample of the study was ( 30) students, The study concluded that there is an impact of the cold call strategy in raising the motivation of students of basic stage in Jordan to learn science. The researcher recommended conducting training courses for the science teacher to show the importance of cold call strategy in stimulating students’ motivation to learn science.
Keywords: Cold Communication, Motivation, Science
