Discovering Consumer Intentions toward the Adoption of Cloud Computing In Higher Education Institutions in Kuwait (Published)
Cloud computing has grown immensely over the past few years in the Information Technology field. Optimism for supplier of cloud service and the possible risks associated with privacy and security of users is essential factors for implementation of successful and suitable cloud. Therefore, the main challenge of cloud computing is it’s perceptual and approaches. This research focuses on Technology Acceptance Model (TAM), which mixes Anxiety, Optimism and Risk, to study student’s attitude and behavior toward the implementation of cloud service. The planned model was studied using the Structure Equation Model (SEM) to examine data collected by a survey of both IT experts and users. The analysis showed that three variables of Optimism, Innovativeness and perceived risk can be positively combined within the Technology Acceptance Model (TAM). Innovativeness were suggested to have significant positive influence on the Perceived Ease of Use (PEOU) and Perceived Usefulness (PU). On the other hand, Optimism has positive impact on the PEOU, but had no influence on PU. Moreover, Behavioral Intention is predictable by Optimism, attitude and PU. Students behavior and intentions is explainable through PR, Optimism, and Innovativeness in the projected model in Kuwait.
Keywords: Cloud Computing Service, Innovativeness, Kuwait, Optimism, Risk, Student’s Behavior, Technology Acceptance