Although it has abundant harvest, carrots have a low selling price in the market. Carrots are usually sold as a raw commodity. A product would have an added value only when their value had been increased through the processes that make them more attractive to the buyer. Increasing the added value of the carrots requires an understanding of the characteristics of this commodity based products that considering the voice of the customer. One of the methods to develop food products desired by the customer is Quality Function Deployment (QFD). Based on previous studies that had been done using QFD to generate product design of carrots products, the research to produce the process planning had been carried out. The carrot product in this study is candied carrots. This study used the third stage of QFD to generate the critical process planning attributes. Data processing using the QFD matrix result in fourteen attributes of critical process plan with their importance weight and the rank of priority. This study will help the design of the production process of candied carrot.
Keywords: carrots, process planning, quality function deployment
