Recently, real estate professionals are now faced with new strategies and more effective ways of managing and storing information for faster and more effective management. The aim of the paper is to explore the Effect of motivating factors influencing the use of ICT on adoption of the new technology by the real estate professionals, with a view to understanding how new technologies influence the modern real estate professional practice in Abuja Nigeria. The paper determined the motivating factors influencing the use of ICT in modern real estate profession in the Abuja. The study used quantitative design and data were collected through questionnaire survey from 260 real estate professionals, the study adopted convenient simple random sampling technique and SPSS software version 22 was used for data analysis and the results were presented in tables. The study observed that the motivating factors influencing the use of ICT in modern real estate profession were enhanced quality of customer services, improved decision making, the competitor’s pressure, increased productivity of staff and reduce overall cost ranked first to fifth respectively. The paper concluded that top three motivating factors enhanced customer service, improved decision making, and increased staff productivity, all focus on internal improvements within the real estate firm. This concludes that firms are primarily motivated by the benefits of ICT for their own operations rather than external pressures. Motivating factors influencing the use of ICT in modern real estate profession has a large effect size on the adoption of new technologies in the real estate profession. This implies that increasing motivating factors influencing the use of ICT in modern real estate profession can significantly promote the adoption of new tools and technologies by professionals. Real estate professionals should invest in training and education on advanced ICT tools and applications relevant to the real estate industry, such as virtual tours, property management software, and data analytics platforms. The paper recommended that the policymakers and industry should Provide access to affordable technology solutions and promote collaboration between technological companies and real estate firms.
Keywords: Adoption, ICT, Real Estate, motivating factors, new technology, professionals, use
