Evaluation of Marketing Strategies Used in Real Estate Transactions in Akure, Nigeria (Published)
This study has the purpose to evaluate the marketing strategies used in real estate transactions in Akure, Ondo State with its implementation to provide viable strategies that would improve the real estate practice’s performance. Thirty-six questionnaires were administered to the Estate Surveying and Valuation firms in the study area, and 26 (72.2%) were returned and found beneficial. The data was analyzed with the use of descriptive and inferential statistic tools. The findings indicate that the use of traditional physical marketing strategies such as To Let Board, road side billboard marketing, and digital marketing strategies such as Google marketing platform, email marketing, television marketing, YouTube marketing and bulb SMS marketing Rank high among real estate marketing strategies used. The study concluded that there is a need for the Nigerian Institution of Estate Surveyors and Valuers (NIESV) and the Estate Surveyors and Valuers Registration Board of Nigeria (ESVARBON) to provide opportunities for real estate professionals to be enlightened, educated and trained on the use of real estate marketing strategies in real estate practice.
Keywords: Marketing, Real Estate, Strategies., transactions