Evaluation of Marketing Strategies Used in Real Estate Transactions in Akure, Nigeria (Published)
This study has the purpose to evaluate the marketing strategies used in real estate transactions in Akure, Ondo State with its implementation to provide viable strategies that would improve the real estate practice’s performance. Thirty-six questionnaires were administered to the Estate Surveying and Valuation firms in the study area, and 26 (72.2%) were returned and found beneficial. The data was analyzed with the use of descriptive and inferential statistic tools. The findings indicate that the use of traditional physical marketing strategies such as To Let Board, road side billboard marketing, and digital marketing strategies such as Google marketing platform, email marketing, television marketing, YouTube marketing and bulb SMS marketing Rank high among real estate marketing strategies used. The study concluded that there is a need for the Nigerian Institution of Estate Surveyors and Valuers (NIESV) and the Estate Surveyors and Valuers Registration Board of Nigeria (ESVARBON) to provide opportunities for real estate professionals to be enlightened, educated and trained on the use of real estate marketing strategies in real estate practice.
Keywords: Marketing, Real Estate, Strategies., transactions
Research on the Shortcomings and Optimization Strategies of the Grand Canal Cultural Belt Construction in Huai’an (Published)
The construction of the Grand Canal Cultural Belt is a significant national strategy. As the “Capital of the Canal”, Huai’an serves as a pivotal node in the cultural development of the Grand Canal National Park, bearing an inescapable responsibility to promote the historical and cultural essence of the Grand Canal. However, the current construction of the Grand Canal Cultural Belt in Huai’an remains exploratory, with notable shortcomings in areas such as comprehensive water environment management, cultural education, brand recognition, and marketing. Drawing on extensive literature and successful experiences from Tokyo Bay’s cultural belt development, this paper proposes corresponding optimization strategies to address these issues.
Keywords: Strategies., grand canal cultural belt construction, optimization, shortcomings