Challenges of Utilising the Key Messages of Coronavirus Pandemic Campaigns in Akwa Ibom State, Nigeria (Published)
This study investigated the challenges of utilising the key messages of coronavirus pandemic campaign in Akwa Ibom State, Nigeria. Survey research design was adopted for the study while questionnaire was the instrument of data collection. The study was anchored on social cognitive theory and Health belief model. The population of the study comprised of residents of Akwa Ibom State, which according to 2018 projection of the National Population Commission census figure of 2006 was 5,828,267. The sample size of 400 was drawn using Taro Yamane’s sample size formula. The study found out that the level of awareness of the coronavirus pandemic campaign was high in the metropolis but low in rural communities. The study also found out that the level of compliance was very low. Moreso, the study found out that majority of respondents did not believe that coronavirus exist in Nigeria. The study recommends that awareness should not be left alone in the hands of government, individuals should be ready to save lives by promoting the campaign of coronavirus in the society.
Keywords: Challenges, Messages, campaign, coronavirus, pandemic