The pharmaceutical sector is under increasing pressure to increase drug development, regulatory compliance, cost management and reduce risks without compromising patient safety and therapeutic efficacy. The complexity and size of the contemporary pharmaceutical operations have made traditional program management tools frequently fail to respond to such demands. Artificial Intelligence (AI) has been an enabler of transformation providing sophisticated tools to facilitate decision-making, make clinical trials more efficient, increase regulatory compliance, help in the commercialization strategies, and reinforce risk management. The following paper discusses the use of AI in the management of pharmaceutical programs and its possibilities to transform the key functions of the value chain. Tools AI-based decision support systems allow prioritizing the portfolio, allocating the resources, and planning the strategies based on the data. AI supports adaptive designs, expedited patient recruitment, data integrity and decentralized trial designs in clinical trials. To be in regulations, AI performs documentation automation, analyzes changing guidelines, and allows active pharmacovigilance. In the field of commercialization, AI offers predictive market data, tailored engagement approaches, and supply chain optimization. Moreover, risk analytics that are run with the help of AI enable the identification of operational, financial, and safety-related difficulties early. Although the advantages are significant in terms of efficiency and cost-saving to more accurate decision making the implementation of AI also has issues including the lack of privacy of information, ethical issues, biased algorithms, and regulatory ambiguities. Considering such opportunities and challenges, the study highlights the central role of AI in transforming the management of pharmaceutical programs and recommends a balanced framework that would be exploited by innovation and promote transparency, accountability, and trust.
Keywords: Artificial Intelligence, Commercialization, and risk management, clinical trials, pharmaceutical industry, program management, regulatory compliance, streamlining decision-making
