This study was conducted to examine the influence of self-awareness on business educators’ job performance in federal universities in south-south Nigeria. Self-awareness was decomposed into self-confidence, realistic self-assessment and self-depreciating sense of humor. Survey research design was adopted for the study. Population of the study was made up of 92 Business Educators in the five Federal Universities in South-South, Nigeria. The entire population was used as the sample owing to its small nature. Both primary and secondary sources of data were employed for the study. Purposive sampling technique was adopted while the research instrument was a structure questionnaire. Descriptive and Inferential statistics were used in analyzing the study. Findings revealed that self-confidence had a moderated correlation value of R-0.489 with a standardized coefficient β=0.538. Realistic self-assessment showed a standardized coefficient of β=0.737 while self-depreciating sense of humor had a standardized coefficient of β=0.961. From the findings, it was concluded that self-awareness has a positive significant influence on business educators’ in south-south, Nigeria. As recommendations, management of higher institutions should create more awareness about the importance of self-confidence to their business educators. Also, business educators should be encouraged to by managements of higher institutions to always have a realistic self-assessment. Management of universities in south-south Nigeria should endeavor to assess sense of humor when conducting the yearly appraisal via the employees’ appraisal forms.
Keywords: Job Performance, Self-Awareness, South-south Nigeria., business educators
