A Short Case Study on Dilemma giving equal importance and weightage to the two options available for an entrepreneur in a tricky business situation. The dilemma case aims to leave the reader with a choice to be made on one of the two options though both the options are seemingly equally well balanced. The pros and cons of each option needs to be weighed under the specific circumstances of the case and also in light of the risk appetite of the Entrepreneur.
Keywords: small and medium enterprises; business growth; dilemma; business performance; risk management
