Egyptian Consumer Private Label Brand Product Purchasing Decision Factors

Company that is not able to sell mass products found the private labels a solution for successful business, private label brand it’s a new group of products setting up by retailer own product line and facility, the aim of the study is to clarify the Egyptian consumer purchasing decision (CPD) factors which push the consumer to buy the private label brand (PRB)

Keywords: Consumer Purchasing Decision, Private Label Brand, Supermarket