This study is a critical review to determine the operational constraints responsible for Benue Cement Company Plc’s inability to achieve its strategic business mission/objectives, which led to its takeover by Dangote Cement Plc as its subsidiary plant. The research method adopted is an analytical, historical and descriptive survey analysis. Primary and secondary sources of data were used for the study. The instrument use for data collection was a five point Likert scale questionnaire designed to meet the research objectives for the study. 308 participants were used for the study. Analyses of data and result from literature and empirical reviews suggests that: BCC Plc had these operational constraints: low capacity utilization, weak liquidity, erratic public power supply, higher prices of petroleum products, re-capitalization, high operating and distribution cost; inability to meet customer demand ; production and distribution inefficiency, inadequate spare parts, raw materials scarcity, management inability to manage its business opportunities and threats, incessant plant breakdown, which resulted in occasional shift in brand preference . The research conclude that BCC Plc’s management lacked good sense of urgency in managing the company’s operations to survive, grow, remain competitive and profitable to achieve strategic business mission and objectives in its business operations.
Keywords: Benue Cement Company Plc, Capacity Utilization, Operations, Strategic Business Mission, Technology, theory of Constraints
