International Journal of Business and Management Review (IJBMR)

EA Journals

Green Awareness and Young Consumer Purchasing an Application on Egyptian Students in Some Private Universities

Abstract

Egypt as one of the developing countries which confront a lot environmental challenges, environmental issues and green products culture is not a priority, spreading the ideas of going green and expanding   the culture of green product purchase (GPP) is very important step which it need awareness campaign for green marketing to clarify for new generation the benefit of purchasing green products. Our paper will investigate how much young Egyptians university students are aware about green product (GP), if the awareness impacts their green purchase (GPP) and how it might influence their consumer behavior; we will discover what kind of factors could affect Egyptian university students buying behavior of green products and green services.

Keywords: Awareness Purchase (AP), Green Product (GP), Green Product Purchasing (GPP)

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

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Email ID: editor.ijbmr@ea-journals.org
Impact Factor: 8.72
Print ISSN: 2052-6393
Online ISSN: 2052-6407
DOI: https://doi.org/10.37745/ijbmr.2013

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