The purpose of this study is to determine the effects of effectuation, cognitive adaptability, learning from business failure on entrepreneurship mindset of students at private higher education in Medan. The research method used was descriptive analysis and quantitative analysis using Ordinary Least Square (OLS) method with a multiple linear regression test with the sample of 273 respondents, and it was conducted validity and reliability tests to determine the research questionnaire items. The study used purposive sampling technique. The research results prove that simultaneously effectuation variable, cognitive adaptability variable and learning from business failure variable provide significant and positive effects on entrepreneurship mindset of students at private higher education in Medan. Partially, cognitive adaptability variable and learning from business failure variable provide significant and positive effects on entrepreneurship mindset of students at private higher education in Medan. The adjusted R-square value is 0.279 or 27,9%.
Keywords: Effectuation, business failure, cognitive adaptation
