Corporate Social Responsibility in contemporary Ghana: A Literature Review (Published)
This paper critically reviews current conceptualisations of Corporate Social Responsibility (CSR) in Ghana to highlight trends and key developments in both research and practice. A systematic literature review (SLR) methodology was conducted to provide a synthesised analysis of sixty-one (61) academic papers published on CSR in Ghana from 2007 to 2020. The empirical-based review established that contemporary CSR in Ghana is framed within the context of development and reflects voluntary corporate self-regulation. Also, CSR has become increasingly integral to business due to corporate reforms, globalisation and greater awareness for sustainable business practices. The results further revealed that firm-related drivers serve as key determinants of responsibility practices. In addition, contributions to CSR in social spaces and academic scholarship have spearheaded the growth of CSR in Ghana. The growing interest in CSR as a management practice in Ghana requires a comprehensive literature study to highlight current status and future directions. This is the first study to systematically review CSR research in Ghana to provide an account of contemporary notions of the concept. The study adds value to the existing limited body of knowledge on literature reviews and also makes practical recommendations for the implementation of effective CSR programmes.
Citation: Mavis Amo-Mensah (2021) Corporate Social Responsibility in contemporary Ghana: A literature Review, International, Journal of Business and Management Review, Vol.9, No.5, pp.78-93
Keywords: Corporate Social Responsibility, Ghana, Literature Review, Research, Trends, practice
The Relationship between Research and Development Alliance and Competitive Advantage of the Kenya Commercial Bank, Eldoret Branch (Published)
Strategic alliance relationship continues to be one of the leading business strategies. It is driven majorly by increasing competition in the global market. It is also increasingly becoming popular in the business world. The research sought to establish the relationship between strategic alliances and competitive advantage at the Kenya Commercial Bank. Based on the study, this paper explores the extent to which research and development alliance influences competitive advantage at the KCB. The rationale for carrying out the research was to provide evidence-based practice for KCB and other banks as they engage in strategic alliances. The study adopted a correlational survey research design. It targeted a population of 75 respondents. The sample size comprised 63 respondents selected using random sampling technique. Data was collected using a questionnaire. The data obtained from the questionnaires were coded, organized and analysed using descriptive statistics specifically employing frequency and percentages to analyse closed-ended questions while mean and standard deviation was used to analyse the five point Likert questions. Hypotheses were tested to determine the relationship between research and development alliance and competitive advantage of KCB. The research results revealed that that there was a significant relationship between research and development alliance and competitive advantage (p=0.000). The study concluded that the Kenya Commercial Bank has gained competitive advantage as a result of entering into research and development alliances with various partners across different industries. Therefore, the study recommended that KCB should continue partnering with other commercial banks and organizations through research in order to increase its market share. The paper is significant as it identifies ways in which banks can exploit research and development alliance to provide customers with quality needs-based services and achieve competitive advantage in the banking industry.
Keywords: Alliance, Competitive Advantage, Development, Eldoret, Kenya Commercial Bank, Research