AN ASSESSMENT OF THE COMPETITORS’ STRATEGIES OF GLOBAL SYSTEM MOBILE (GSM) COMMUNICATION FOR SERVICE PROVIDERS IN NIGERIA (Published)
This study examines the Competitors’ Strategies of the five GSM Service providers in Nigeria. Survey questionnaire was administered to the stakeholders in order to collect the data .The purpose of this study is to identify those strategies employed by each network against its competitors and how those strategies succeeded in bringing about the realization of corporate objective, promotion, customers satisfaction and target market. We find that various strategies adopted by the GSM providers provide a significant influence on the promotions, corporate objectives, Target markets and customers satisfaction. In addition we find that there is need for GSM providers to involve in marketing research in order to create their own original promotional strategies (or products) instead of imitating or mimicking strategies by other network. Furthermore, the study recommends that they should continue to lay more emphasizes on the strategies for promotions, customer services, corporate objectives and the target market so as to achieve the organizational goal.
Keywords: GSM services providers, Promotions, Strategies., and customers’ satisfaction, corporate objectives