This paper adopts the culture definition of Ho Chi Minh, a great leader of Viet Nam people, in exploring the connection between types of powers in the political arena. In case of Viet Nam, the revolutionary leaders’ directions can become a wonderful source for professional practice of the media, which is considered the fourth estate of a nation. Therefore, there are some qualitative clues that trigger us to explore the press in its traditional formats and in a more modern context of social media, proving its close relation in promoting the cultural identities of the country, which is also a component of soft power.
Keywords: Culture, Ho Chi Minh, Viet Nam, fourth power, soft power, the press
