This study examines the implementation of the policy of corporate social responsibility (CSR), particularly with respect to the operationalization of corporate social responsibility to local communities in Riau province around the area of operations of PT. Chevron Pacific Indonesia (PT. CPI), PT. Riau Andalan Pulp and Paper (PT. RAPP) and PT. Indah Kiat Pulp and Paper (PT. IKPP). While the purpose of this study is to describe and analyze and explore permasalahaan relating to implementation of the policy of Corporate Social Responsibility (CSR) in the province of Riau. Based on the characteristics of the problem and research objectives, this study used a qualitative approach, using participatory observation and in-depth interviews to a number of informants and conducting focus group discussion (FGD). The results showed the company to have the view that society is an important partner and principal, so that operation of corporate social responsibility to the community devoted much about the company’s operations. While local communities in response to the presence of the company, is already a natural thing and the company’s obligation to carry out CSR activities to the public, because the company has been exploiting natural resources ‘belonging to’ the public. But the pattern of this CSR has spawned a pattern dependency aid community is a pattern of relationships that have been structured, as a result of the previous aid practices that tend to make people dependent on corporations and not independent. This suggests there are still problems such as a standard aspect and policy objectives are not clear, the attitude or disposition implementing less support, resources are inadequate, communication between organizations is still low, the characteristics of the implementing organization that has not been coordinated and social environment of political economy policies very complex. CSR policy implementation should be organized by developing a model of corporate social responsibility program participation based on the potential and needs of local communities. Companies must undertake CSR activities in an honest, open, and accountable (accountable) in every process of its CSR activities to all stakeholders.
Keywords: Community Empowerment., Corporate Social Responsibility, Policy Implementation
