Slamming the Legal Guillotine on Deceptive Advertising: The Situs of Liability (Published)
This article examines the legal consequences of deceptive advertising with particular attention on who should bear the liability of such deceptive advertising. The primary objective of the study is to show that both the manufacturer who procures an advertising agent and the procured agent will be liable under the Nigerian law. The consumer is mostly motivated to go for a particular product by the persuasive force of an advertisement. Where the advertisement becomes awry, the issue of liability becomes germane. The article demonstrated clearly why the manufacturer and the advertising agent procured for the purpose of disseminating the deceptive advertisement are liable.
Keywords: Deceptive Advertising, Legal Consequences, Market, Trade, liability
Slamming the Legal Guillotine on Deceptive Advertising: The Situs of Liability (Published)
This article examines the legal consequences of deceptive advertising with particular attention on who should bear the liability of such deceptive advertising. The primary objective of the study is to show that both the manufacturer who procures an advertising agent and the procured agent will be liable under the Nigerian law. The consumer is mostly motivated to go for a particular product by the persuasive force of an advertisement. Where the advertisement becomes awry, the issue of liability becomes germane. The article demonstrated clearly why the manufacturer and the advertising agent procured for the purpose of disseminating the deceptive advertisement are liable.
Keywords: Deceptive Advertising, Legal Consequences, Market, Trade, liability
The World Trade Organization: Implications on Global Economy (Published)
The World Trade Organization (WTO) is the only global body dealing with the rules of trade between nations. Its primary purpose is the regulation of the conduct of trade among member nations in order to ensure adherence to the principles of fair dealing. At its heart are the WTO agreements, negotiated and signed by the bulk of the world’s trading nations and ratified in their parliaments. These agreements cover all areas of trade relating to goods and services, including intellectual property, custom tariffs, trade barriers and open markets, the principles of liberalization, their exceptions, and dispute settlement procedures. These agreements are however not static as they are renegotiated from time to time and new agreements added as deemed necessary by member nations. This paper thus examines the structure of the WTO vis-à-vis its origins and development, principles, hierarchies, and existing agreements with a view to determining their future implications on world trade.
Keywords: Global Economy, Market, Rules of Trade, Word Trade Organization