Global Journal of Human Resource Management (GJHRM)

EA Journals

Adoption of Digital Frugality in HRM: A Study of Factors Influencing the Behaviors of Tunisian HR Manager


The study focuses on factors influencing the adoption of digital frugal behaviors by Tunisian HR managers. It follows a structured approach, beginning with a theoretical framework that integrates digital frugality into HRM and discusses the UTAUT model’s relevance. The research methodology involves a quantitative survey method targeting HR managers in Tunisia, and data analysis is conducted using Structural Equation Modeling (SEM) techniques. The results indicate that performance expectancy and effort expectancy positively influence the intention to use digital frugal HR applications. The study concludes by highlighting the significance of technology adoption in HRM, especially in the context of digital frugality, and suggests avenues for future research, such as exploring cultural and contextual variations in technology adoption and addressing challenges related to frugal innovation in emerging markets.

Keywords: UTAUT, digital frugality, digital practices in HRM

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