The objectives of research are; (1) to analysis the adoption of organic farming innovations in Pagerwojo District, Tulungagung Regency, and (2) to determine the level of income from the adoption of organic farming innovations. Research is conducted in Pagerwojo District Tulungagung Regency, from April to August of 2020. Method of research is survey and sampling technique is simple random sampling. Result of research indicates that the application of organic vegetable farming in Pagerwojo District, Tulungagung Regency is divided into four categories, which are: conventional category for very low application rate, knowing- organic category for low application rate, interest-in-organic category for moderate application rate, and toward-organic category for high application rate
Keywords: Adoption, Innovation, Organic farming
