Black is beautiful! Such words from Martin Luther King are much telling about the inner meaning of movements like that of Negritude. Born out of the wings of racism and exclusion, the Negritude movement voiced out the strong need to step out of any form of inferiority complex. With a vision that africanized the notion of Africanity, the movement crossed borders to find roots in the Western and Caribbean lands before fostering around the world. Thus, in this paper, it is targeted to show up how Léopol Sedar Senghor’s and his likes’ positions that splashed away the negative image stuck on the the Black man for centuries, through a cultural crusade. A re-reading of the Negritude is recoursed to to update the other forms of negritude-oriented expressions the African Diaspora has been experiencing so far. Based on the theory of multiculturalism, our analysis has put forwards the challenging exercise to know oneself before any attempt to merge into the main stream of cultural identities.
Keywords: Africanity, Colonialism, Multiculturalism, Racism, global south, negritude