Saudi Arabia is experiencing an era of unprecedented socio-cultural reforms, one of which is the empowerment of women. The Saudi Vision 2030 aim to provide equal opportunity to both genders has necessitated intervention to reformulate the social identity of women, which has long been thought to be subject to the socio-religious domination of men. The descriptive discursive approach of this paper aims to briefly highlight attempts upheld by the Saudi Arabian government to combat the inferior social image of women, and the steps advocated to reconstruct it. Analysis of real-life data has revealed that officials have used the media and the education system to advance their ideology among the wider population.
Keywords: Gender, Identity, Men, Women, education media
