The perpetuation of gender inequality in Africa has remained prevalent and pervasive with costly implications (Azuh et al. 2017; African Human Development Report 2016). Against this background, the paper examined the critical role of cultural communication in achieving gender equality and sustainable development in Africa. The objectives of the study were to ascertain the reasons for the continued prevalence of gender inequality in Africa, identify the consequences of this practice for Africa’s sustainable growth and proffer solutions for achieving gender equality and sustainable growth in Africa. The study was anchored on the Agenda setting as well as Gender and Development theories. The methodological approach followed the qualitative analyses of related literature and documents in tying the nexus between gender inequality, cultural communication and development in Africa. The study found that culture-induced gender inequalities still exist and greatly impede sustainable growth in Africa. The paper, therefore, recommended that the ministries of information and cultural reorientation at all levels of government in Africa, should seriously strengthen and use the complementariness of the indigenous media, the traditional mass media and new mass media systems to reorientate and facilitate a positive attitudinal change to gender issues in Africa.
Citation: Odishika, Emmanuel Chukuka (2021) Cultural Communication, Gender Inequality and Sustainable Development in Africa: A Re-Appraisal, Global Journal of Arts, Humanities and Social Sciences, Vol.9, No.8, pp.1-10
Keywords: Africa, cultural communication, gender inequality and sustainable development
