Political problems can be assessed through various approaches. It can be learned from the point of view of power, political structure, political participation, political culture, constitution, education and political socialization, political thinking, and also political marketing. Political communication media selected as instruments for transferring information on various knowledge, news, and socio-cultural, economic and political values that can trace the record, development programs offered through the vision and mission of the candidate pairs of West Nias regents / deputy regents in the elections in 2015, it had a decisive role as a background for voter preferences, popularizing contesting candidate pairs and electability (electability).
Keywords: Political Communication; Respondents; General Election; Voters
