The advent of broadcasting in Nigeria has brought a new lease of life to the communication sphere in Nigeria as it ushered in a new medium of expression and communication for the people of Nigeria. With the introduction of new media technologies came more opportunities to the broadcasting sector in the area of media convergence. The challenges brought by these new media are so immense that no part of the world could afford to be left out in the turn of events. This paper therefore highlights the challenges and prospects of the new media faced by the public service broadcasting in Nigeria. It therefore becomes expedient for the Nigerian public service broadcast sector to avail itself of the opportunities which the new media herald. The paper recommended among others that government as a matter of policy must ensure that there is total removal of all barriers militating against the acquisition of new media facilities for broadcasting in public service broadcasting.
Keywords: Challenges and Prospects, New Media, Public Service
