Attitude of Botho University Sports Management Students towards the Sports Management Programme: A Critical Analysis and Reflection (Published)

The narrative on attitudes of students and how these attitudes shape and define how students behave in a learning situation has been a subject of heightened discussion in many academic fora. Studies show that how people react or respond to something is more often than not motivated by their attitude towards it. Literature is also abound with information related to attitudes of students towards sport and physical activity but very little if any of such literature captures issues of attitudes of university students towards Sports Management. This study therefore examined the attitudes of Botho University (BU) Sports Management students towards their sport management programme and causative factors to such attitudes. All students (N = 33) in the department of Sports Management were selected to participate in the study. A structured questionnaire that employed a 5-point Likert scale was used for data collection. Data collected was analysed using SPSS version 22. Results of the study showed that Sports Management students had very positive attitudes towards their programme and this was due to among others, state of the art resources they used for learning, a conducive learning environment at the university with technology that supports learning.

Keywords: Botho University, Programme, Sports Management, Students, attitude