Promoting Social Change through Edutainment: An Analysis of Yolo Television Series (Published)
The study looks at how the media (television), through edutainment promotes social change amongst its viewers by analysing a television drama series YOLO which is an edutainment programme aimed at addressing adolescent reproductive health issues and generally everyday challenges faced by the youth of today, to see if it is achieving its aim.
Keywords: edutainment, social change, television series